I think Innovid’s deterministic way of measuring incrementality is best in class. I also like the granular reporting and being able to pull whatever data sets I need, whenever I need them, and port that data into other tools. I can combine the data with other data sets to bring together larger trends and analyze them both in and outside the platform.

As an ad agency running campaigns for several provincial clients, we use Flashtalking mainly for ad serving and trafficking HTML5 display creative. The most valuable part has been the handoff from production to live. Our banners are built in Google Web Designer and then uploaded to Flashtalking, where we can QA every size in one place before anything goes out. That catches broken clicktags, file-weight issues and missing backups before the media vendors do, which saves us a lot of back-and-forth. The shareable preview links have also become part of how we work with clients. Instead of sending zip files or screenshots, we send one link where the client can see every size working the way it will in market. Approvals are faster and the feedback is clearer. On the reporting side, having impressions, clicks and engagement in one dashboard across placements means we can pull results for client reporting without chasing numbers from each publisher. An unexpected benefit: having everything stored centrally makes it much easier to version and refresh creative mid-campaign. Swapping in a new message or date across a full set of sizes is quick, not a rebuild.

The key thing is how much time I save during campaign setup. Instead of building everything from scratch for each campaign, I can set things up quickly and reuse what already works, which makes a real difference when deadlines are tight. It's also an opportunity to impress the client with 'underpromise, overdeliver' in terms of timelines and helping them when a request is urgent. It’s especially useful for managing a client with 10 different divisions, where each division has a separate team. Having every division in one place means I’m not jumping between accounts, and it’s much easier to keep creative and campaigns consistent across the portfolio while still tailoring each one to its division. That means less manual work, fewer errors, and more time for strategy and optimisation. It's proven a useful tool to give each division the responsibility for their 'patch' - also saving us time.