I use BlueFox Email for sending all kinds of emails, like transactional emails, system updates, and offers. I just wanted a simple, no-nonsense email sending platform, and BlueFox really ticks the boxes for that. The support from the company is good too; they make sure our email sending reputation is taken care of. I like that it's simple, effective, and automatically handles bounced emails and complaints. There's stellar support, especially when it comes to adding new features or extending the API. The setup was very easy, and support was good. BlueFox is more flexible, effectively cheaper, and gives me more control over how I want my emails sent.

ClarityText chose BlueFox Email because it takes the stress out of email formatting for us. As a startup, it’s a huge relief knowing our emails look great across different devices and screen sizes without having to manually test everything ourselves. The pricing is also straightforward and easy to understand. BlueFox charges based on what you actually send rather than the size of your contact list, which has saved us a lot of money. On top of that, the documentation is clear and well organized, and it made connecting the platform to our AWS SES infrastructure fast and simple.

What I like most are the statistics menu. They give me a glimpse on everything, and the statistics are very detailed. I can see send stats for all the projects I have in one place, and I can also see statistics for single campaigns or single transactional emails. Stats are displayed instantly, no need to wait for performance reports. This helps with optimizing email content. The bounce rate and the click rate are really nice to see. Compared to other tools, I can see the bot clicks better, so I know what clicks are real ones and what clicks came from bots or spam filters. The design system capabilities are really great, one of the best on the market right now. I set up the design system once and use it for all my products with different colors, primaries, and secondaries. When we introduce a new product line with a completely new design, I can just recolor the templates and rearrange the structure instead of creating a new design system from scratch, based on the old one I already had, which is really great. I also like the automations I can build with a visual flow builder, similar to other ESPs, but I have the capability to create automations through webhooks, which is the basis for transactional and triggered emails that come from our website or products rather than from within BlueFox Email. I think the webhook-based automations are more valuable day-to-day, but the design system is also valuable. I built a welcome/onboarding automation for new SaaS users, triggered by events in the application. One email uses a lot of dynamic blocks, and the triggers from the application fire the dynamic blocks within that email template. It saved a lot of time to set it up as one email instead of multiple ones, because this way it's easier to optimize and easier to edit later. I can send through Amazon SES, so I don't need to adhere to a major ESP for email sending, and I get control over my IP address and sending reputation. The price and the control over sending were big reasons I switched from Mailchimp and HubSpot. Once the design system was in place, the setup was pretty easy. It's a new tool and I can see it getting better over time. It's really great for what it does, sending out emails for SaaS products. They provide solid support via email, they were able to modify one of my automations, also the devs were very welcoming of bug reports - it turned out it was not a bug but me.