What I love the most about BlueFox is that it's made for optimal user experience as a technical and non-technical resource. I've enabled clients of organizations that are into their 70's and challenged, who can navigate. Additionally it takes less than 10 minutes to get started with email marketing. They thought of the everything. When feedback is given they consider it carefully and don't just slap on a change - they incorporate it beautifully. The easy integration to AWS is incredibly helpful to sustain the control over email reputation and utilize a dedicated IP for sending. It's fast, reliable and cost-effective. The ROI is insane!