INCRMNTAL is a technology company offering advanced solutions for measuring and optimizing the incremental value of marketing activities. The company's platform uses AI to provide continuous incrementality measurement, helping marketers make informed decisions by identifying which activities are truly driving value and optimizing their marketing investments accordingly. INCRMNTAL’s tools are designed to be easy to integrate and use, supporting a data-driven approach to marketing that enhances efficiency and effectiveness without relying on third-party cookies or identifiers. Their approach promotes privacy-friendly practices while delivering actionable insights that improve marketing ROI.