This is an effective and quite realistic approach to marketing campaigns, what I particularly like about it is that it allows you to visualize exactly what is happening in your marketing campaigns to make much more concrete decisions, it also allows you to improve the results of your business ROI, improving sales and gaining recurring customers. the platform is presented in an understandable way for almost any professional and has high accessibility in terms of costs for the company for its implementation, it allows to analyze the keywords something that when creating content is also of great help.