Immersal is a technology company specializing in augmented reality (AR) solutions. The company focuses on providing tools and platforms that enable businesses to create and integrate AR experiences into their applications. Immersal's offerings include location-based AR services, which allow users to interact with digital content in real-world environments, enhancing user engagement and experience. The vendor aims to empower developers and enterprises with the capabilities to leverage AR for various applications, including marketing, gaming, and education.