Honestly the client-specific analysis has been a game changer for our pitches. We can pull up exactly how ChatGPT and other AI tools describe a prospect's business, show where their competitors are showing up instead of them, and point to the gaps worth fixing. It turns a vague AI search conversation into something concrete that prospects actually react to. Once they sign, we use iGEO's content and execution features to deliver the work. That meant we could launch a whole new service line without building our own analysis tool or hiring a separate production team, which for a small agency is huge.

What I like most is that it doesn't just tell us what we should improve and leave us to figure out the rest. Once we identify a gap, the Marketing Agents help turn it into actual content we can review, adapt and publish across different channels. That was important for us because I didn't want AI search to become another big project for the marketing team. We can review the drafts, make any changes we needs, approve them and schedule the content through our connected accounts. We then retest the relevant questions to see if things are moving in the right direction. It has become part of our regular marketing workflow rather than a separate initiative.

What I like most is that iGEO gives us a much clearer view of how our brand is showing up in AI search and where we need to improve. We can see how we're being presented compared to competitors, which claims are being supported, and whether AI platforms are actually recommending us when buyers ask relevant questions. For me, the biggest benefit is that it helps us prioritize. Instead of treating AI search as another visibility metric, we can focus on the gaps that matter most to our business. It also complements our existing SEO reporting well., and being able to see identifiable AI referrals and demo requests makes the data feel much more actionable.