Huwise is a SaaS data product marketplace that helps organizations move beyond traditional data catalogs to activate data at scale. While data catalogs focus on metadata management and data discovery, Huwise transforms raw data into ready-to-use, business-friendly data products—making data truly accessible, actionable, and valuable for both business users and AI. Designed for non-technical users, Huwise provides a self-service, e-commerce-like experience to discover, access, and consume trusted data through a single, secure platform. It sits on top of existing data infrastructures (data lakes, cloud data warehouses) as an activation and distribution layer, without replacing them. Huwise can also complement existing data catalog solutions by adding a business-facing access layer that leverages existing metadata and governance frameworks while driving real data usage across the organization. By supporting both the semantic layer and the context layer, Huwise enriches data with business meaning, usage intelligence, and lineage—helping users and AI agents understand and trust data, reduce misinterpretation, and accelerate AI and analytics use cases. With over 3,000 data marketplaces deployed across 25 countries, Huwise enables organizations to scale data adoption, improve governance, and unlock the full value of their data ecosystem.