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Hushcrasher

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Better Steam Regional Pricing for video games

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Steam suggests regional prices with three conversion methods, but none is a reliable default: - Exchange-rate conversion ignores purchasing power entirely. - The purchasing-power method can't be reproduced from public data. - The multi-variable method publishes neither its sources nor its weights. Mispriced regions either leave money on the table or price players out of markets where the game could sell. Steam Regional Pricing is a free tool from Hushcrasher that recommends regional prices for a Steam game based on local purchasing power; with a transparent, documented method. Enter a USD base price and get a recommended price for every Steam currency. Purchasing power: prices are converted with the IMF's purchasing power parity (PPP) rates, updated every six months. Sales tax: US and Canadian prices are displayed before tax, so the base price includes a population-weighted average US sales tax, making it comparable with tax-inclusive markets. Shared-currency regions (EU, LATAM, CIS, MENA, South Asia): PPP is weighted by Steam traffic. Psychological price points (.49, .95, .99) and Steam's minimum prices are handled automatically. Export a CSV and import it into Steamworks to update every regional price at once. Steam's own suggestions and a Netflix-based benchmark are shown for comparison. The full methodology is published on the tool page. Built for indie and AA studios, publishers, and anyone setting launch or regional prices on Steam.

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What is Hushcrasher?

Hushcrasher is a research-driven intelligence firm designed to understand the video game market, predict its outcomes, and optimize its key decisions. What we do comes down to three things: We measure. We predict. We optimize. We can't optimize what we don't understand, so everything starts with gaining a thorough, quantitative understanding of the market. From there, we run models to predict key indicators, making the unpredictable more predictable. We excel at turning business questions into mathematical optimization problems, helping studios, publishers, and investors make better decisions. When everyone has access to the same public data and the same AI models, the difference comes from what no one else has. At Hushcrasher, we offer a combination of exclusive data, proprietary machine learning models, and state-of-the-art methods developed with academic partnerships. We pair this with hands-on experience in the video game industry, so every insight, tool, and custom research project delivers research-grade accuracy and real-world business relevance. We treat our work as a fine craft. We don't cut corners. Quality takes time. We don't do what we don't know.

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Year Founded
2024
Website
hushcrasher.com