



Hurdle is the AI-native platform that runs fitness, wellness, and sports organizations — registration, payments, scheduling, retail/POS, bookkeeping, marketing, operations, and a member app, all on one shared data model. AI agents handle the work that eats your nights and weekends: responding to inquiries, sending payment reminders, answering questions on your website 24/7, building rosters, generating waivers, and creating marketing materials. You approve, AI executes. Flat pricing, unlimited members, zero platform fees, free migration from whatever you're using today.