Chicory.co is the website for Chicory, a leading technology company specializing in contextual commerce solutions for the food and grocery industry. It offers a range of services, including recipe integration and shoppable recipe technology, allowing publishers to turn their content into a shopping experience. Chicory partners with bloggers, content creators, and brands to embed shopping features into recipes, making it easy for users to add ingredients directly to an online shopping cart with major grocery retailers. This enhances the consumer's digital journey from recipe inspiration to ingredient purchase, optimizing the online food shopping experience.