Hotlink is a multiparty alignment solution that enables seamless business operations, connected intelligence, and meaningful engagement. It operates the Cloud Trade Center—a diversified cloud platform offering a suite of multiparty applications with many-to-many, multilevel catalog, sales, and channel automation capabilities. Designed to serve enterprises and users across multiple industries in over 80 countries, Hotlink integrates multiparty, multilevel, multi-brand, and multi-location sales, distribution, and sourcing networks. This integration facilitates connected commerce with real-time channel data visibility and end-to-end traceability. The platform also features mapped catalogs with "create once, map everywhere" auto-updating product information, tagged to multiple portfolios with tailored item classifications.
Key Features and Functionality:
- Content & Product Portals: Hotlink Portals enable businesses and professionals to discover new connections, expand market reach, explore product options, and share the latest thinking. They offer dynamic marketing around digitized listings of brands and products, extending into personalized portfolios of unique product collections and one-to-one contacts. Flexibly designed layouts tailor portals to serve sectors, communities, brands, or teams, with options to easily redesign and reconfigure as needs evolve.
- Sales & B2B Automation: Hotlink Automation integrates and streamlines business networks across customers, sales, distribution, service, sourcing, and supply chain. It enhances experience, engagement, efficiency, agility, assurance, and adaptability with multilevel data visibility for better fact-based decisions. Key solutions include Integrated Sales & Distribution Network , Integrated SFA, CRM & CX, Integrated Distribution , Integrated Procurement , Multilevel Channel Data Visibility for Connected Intelligence , Track-n-Trace Stock & Assets, Integrated After Sales Service, and Multi Brand Segment Automation .
Primary Value and User Solutions:
Hotlink addresses the complexity of modern business operations by providing a unified platform that connects various stakeholders, including people, products, brands, and companies. By enabling seamless collaboration and integration with multiple trade partners simultaneously, Hotlink simplifies multiparty alignment. This connectivity allows businesses to shift from managing complexity to achieving collaborative connectivity, enhancing customer experience, and fostering customer retention and loyalty. The platform's combination of contextual content, mapped catalogs, and connected commerce integrates trade partners across sales, marketing, distribution, sourcing, supply chain, and service networks, ultimately improving the ease of doing business and driving hyper-performance.
