Hoffman is a sales training and coaching company founded by Jeff Hoffman, creator of the BASHO Email™, Why You? Why You Now?® (WYWYN®), Own the Deal®, the Scorecard®, and Social Paradigm® sales methodologies. Hoffman has trained over 250,000 sales professionals across 40+ countries through five practice areas covering the full sales lifecycle: Start the Deal™, Work the Deal™, Close the Deal®, Grow the Deal®, and Lead the Deal®. Trusted by Fortune 500 companies including the Affirm, Akamai, Atlassian, Boomi, the Boston Celtics, Box, Computer Associates, Cognex, Dana-Farber, Databricks, Deloitte, Dropbox, Forrester Research, Google, Harvard Business School, HubSpot, Intuit, Invest Northern Ireland, Microsoft, MIT, Paychex, PayPal, Rapid7, RedHat, RSA Security, Southwest Airlines, Symantec, Time Warner, TriNet, Trulioo, Twilio, Vantor, VMWare, and WoltersKluwer.