Sellantica

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Sellantica is web-based Amazon operations software for sellers, vendors and agencies. It connects Amazon PPC campaigns, keyword harvesting and negative keywords, custom Enterprise rule sets, dayparting, product profit and loss and inventory planning in one tool. Sellantica suggests bid, budget and keyword changes with clear reasons; users review and approve them before anything is changed. It works through the official Amazon Ads API and SP-API. An MCP connector lets Claude and other compatible assistants read account data and prepare changes that only take effect after explicit approval. Free 30-day trial, no credit card required.