Passr is digital product passport (DPP) infrastructure for mid-market outdoor and activewear brands selling into the EU market. The EU ESPR regulation mandates that every textile product sold in the EU carry a compliant Digital Product Passport by 2028. For brands without a dedicated compliance team, this is an operational problem with no simple solution until now. Passr provides: — Structured PFAS and chemical compliance data management — GS1 Digital Link QR code generation (print once, update forever) — Material composition and supply chain origin documentation — White-label consumer-facing passport pages — Automated compliance tracking across your entire SKU catalog Built specifically for technical outdoor and activewear brands. Live in under 30 minutes. EU data residency. GDPR compliant. GS1 certified infrastructure. passr.eu