
HGEM finds what's going wrong across every hospitality venue, tells operators exactly what to fix, and automates the follow-through - from AI-generated action plans to review responses. As a guest experience management platform built exclusively for hospitality, HGEM gives multi-site operators a complete picture of what is happening across their estate and drives accountability for fixing it. The platform combines mystery guest audits, real-time guest feedback, review management, and AI-powered insight. Mystery audits provide operational truth - what actually happened during the visit. Guest feedback captures what the guest felt. Reviews show what the public sees. HGEM brings all three together so operators can see the full picture and act on it. The Hub is the centralised command centre for all guest experience data - interactive dashboards, benchmarking, trend analysis, and action tracking across every venue. Halo is the AI layer that reads feedback, reviews, and audit results to surface what matters, generate venue-level action plans, draft guest recovery responses in the operator's brand voice, and push automated actions to managers. Halo tells operators what to fix, how to fix it, and follows up to make sure it happens. HGEM serves recognised brands including Wagamama, PizzaExpress, Tortilla, itsu, Popeyes, and Dishoom across 22+ countries. With 20+ years of operational data, HGEM benchmarks performance across the sector and connects guest experience directly to commercial outcomes. Key capabilities: managed and self-service mystery guest audit programmes, multi-channel guest feedback (QR, email, SMS), review aggregation and AI-powered response across Google, TripAdvisor, and 10+ platforms, AI root cause analysis, automated venue-level action plans, operational benchmarking, and predictive insight. HGEM works with restaurant groups, hotel chains, pub companies, QSR, casual dining, and competitive socialising venues. Pricing is per venue, per month - no per-user fees.