The guys behind this actually understand where the majority of newsletter "donkey work" lies, and they've built something to eliminate a heap of that, which is one of the most critical aspects for operators - That time-saving component. It's slick, and the platform works seriously well at understanding the structure, format and layout of the newsletters it's learned from. Their claim about things taking only a few minutes that took far longer is spot-on, based on my usage so far. The fact that it "learns" from what you're writing means I've saved on flipping between multiple tools, and that alone makes it worth it.

I like how HeyNews is automated yet still has the chat feature that gives me control over my writing. It collaborates with me in writing my newsletter. The initial setup was very easy; I just gave it the link to my newsletter, and it did the rest. HeyNews helps me write issues in my voice and find sources and topics to write on.