Hero SEO Ltd

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Built for specialists, by a specialist Andy Williams started in paid search before Google Analytics existed — back when tracking a campaign meant a phone call and a spreadsheet. Over the next two decades he ran digital strategy for businesses across insurance, healthcare, legal, e-commerce and beyond, managing millions in ad spend. HeroSEO was founded in 2020 on a simple premise: the clients who needed specialist expertise the most — regulated industries, niche sectors, high-CPM verticals — were being passed around junior account managers at large agencies. The advice wasn't bad, it just wasn't specialist enough to make a real difference. So we built something different. A small, direct-access team where the person who speaks to you is the same person doing the strategy, writing the copy, and optimising the campaigns. No handoffs. No layers. Just clear accountability and results.