Hermann is a strategic communication system for CEOs of purpose-driven companies with €20M+ in revenue.
We convert the CEO's vision into 26 documentary-style video assets per year — one every 14 days — deployed for internal team alignment and personal brand presence on LinkedIn. The system requires just 4 hours from the CEO. Production, editing, and distribution are fully managed.
Built on the neuroscience of organizational forgetting: the MIT Sloan School of Management found that only 28% of managers can name their CEO's three strategic priorities. McKinsey links strong organizational alignment to 3x higher total shareholder return. The root cause is biological — the brain forgets 70% of new information within 48 hours (Ebbinghaus, 1885). The only mechanism that counters this is spaced repetition combined with emotional weight and narrative.
That is the architecture of Hermann: the same message, delivered with documentary-level production, at regular intervals, over a long enough period to form genuine conviction in the organization — not just awareness.
Our 11-year engagement with Edrans is the reference case: by the time of their acquisition in 2022, competitors were using Edrans' internal videos as the benchmark for what they wanted their own communication to become.
Hermann is not a content agency. It is a system.