Helm is a merchant operating system for small businesses. It connects public websites, bookings, customer records, invoices, receipts, store orders, follow-up, and daily priorities in one workspace. Helm is built for service-led operators such as salons, barbershops, clinics, studios, tutors, wellness providers, local services, and hybrid service/product businesses that have outgrown a booking link, spreadsheet CRM, and disconnected invoice tool. Starter and Growth are available with self-serve checkout and a 30-day trial. Business is coming soon for advanced operations.