Heera's Sales and Distribution Management Software

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A robust SaaS-based Advanced Sales & Distribution Management Software System for CPG and FMCG companies in India.

BrandBuddy- Instore Promoter App

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Heera Software is a trusted provider of SaaS-based, enterprise-grade Distributor Management Systems and Sales Force Automation solutions tailored for the B2B sector. With over 25 years of experience spanning FMCG, CPG, construction, chemicals, retail, and lifestyle sectors, Heera offers platforms that support both rural and urban markets in streamlining sales and optimising route-to-market. BrandBuddy by Heera Software is a dedicated in-store promoter management platform built for brands that rely on strong in-store retail execution. The platform helps companies manage in-shop promoters more efficiently, enhance store-level visibility, and maintain smoother execution across retail outlets. This in-store retail execution platform combines attendance tracking, task management, order capture, performance monitoring and more advanced features in one unified platform. The Heera in-store promoter app also serves as a complete operational engine, ensuring secure, reliable, and efficient execution of campaigns at the point of sale. It connects planning and field activity through geo-verified attendance, store-specific task execution, order punching, and combines attendance tracking, task management, order capture, performance monitoring, and more advanced features that serve as a complete operational engine, ensuring detailed promoter-level reporting through an intuitive mobile interface. Key capabilities include: - Geo-fenced attendance for accurate promoter presence tracking - Store-specific task creation with real-time execution monitoring - Barcode-enabled sales order punching - Centralised dashboards offering consolidated store and promoter performance - Flexible team structures with role-based access controls - Leave and attendance management for streamlined approvals, workforce availability tracking, geo-tagged regularisations, and improved promoter punctuality Designed for brands that prioritise consistent retail execution, BrandBuddy gives teams the tools to manage promoters effectively, elevate in-store performance, and maintain a transparent workflow from planning to reporting. It supports scalable operations while reinforcing discipline, accountability, and measurable outcomes at the point of sale.