Hannaru (formerly knok) is a Korean beauty B2B sourcing platform that connects global retail buyers directly with Korean cosmetic brand owners — no middlemen, no distributors. Han means Korea, and naru is the old Korean word for a river harbor — the place where journeys begin. Hannaru is the harbor where Korean beauty reaches the world, and where global buyers meet its makers directly. For most overseas buyers, Korean beauty wholesale means layers of exporters and trading companies, or waiting for a handful of annual trade shows. Both add cost and delay. Hannaru replaces that with an always-open marketplace: → Browse 200+ verified Korean brands and their product specs → Filter by certification (EU CPNP, FDA, GMP and more) to see what fits your market → Message brand managers directly and compare terms from the maker, not an agent → Download catalogs and schedule one-to-one meetings Naru Box — sample first, order later. Pick up to 5 samples from 28 participating brands (104 samples) and receive them in one box. Samples are free, and approved buyers get their first box shipped free. Operated by KMONDS Corp, Seoul, South Korea. Browse brands: https://hannaru.com/brands Get free samples: https://hannaru.com/naru-box