Handraise is an AI-driven platform designed to empower public relations and communications professionals by providing real-time media intelligence and narrative control. By analyzing vast amounts of global media coverage, Handraise identifies emerging narratives, evaluates brand sentiment, and offers actionable insights to help organizations proactively manage their reputation in the age of AI.
Key Features and Functionality:
- Narrative Intelligence: Clusters media coverage into live narratives, revealing the storylines shaping brand perception across various channels.
- LLM Perception Analysis: Utilizes large language models to assess how AI systems interpret and represent a brand, providing insights into AI-driven narratives.
- Brand Positioning: Offers tools to monitor and adjust brand positioning in response to evolving media landscapes and public sentiment.
- Narrative Risk Detection: Identifies potential risks and opportunities within emerging narratives, enabling proactive reputation management.
Primary Value and User Solutions:
Handraise addresses the challenge of fragmented media monitoring by offering a unified, AI-powered platform that delivers comprehensive insights into brand narratives. This enables organizations to:
- Proactively Manage Reputation: By understanding and influencing the narratives that shape public perception, brands can maintain a positive image and mitigate potential risks.
- Enhance Media Impact: Amplify the reach and effectiveness of press coverage by connecting content with targeted audiences, bridging the gap between earned media credibility and paid advertising reach.
- Streamline PR Efforts: Reduce manual effort in media analysis and audience targeting through AI-driven automation, allowing PR professionals to focus on strategic initiatives.
Founded in 2023 and headquartered in Austin, Texas, Handraise is backed by leading investors and led by a team with extensive experience in PR analytics and AI technologies.
