GuestCentric Systems is a technology company that specializes in providing digital marketing and hotel management solutions for boutique hotels and smaller independent hotel chains. The company's services include a range of tools designed to enhance online presence, improve direct bookings, and streamline operations for hoteliers. These tools encompass a hotel website builder, booking engine, central reservation system, channel manager, and integrated social marketing services. GuestCentric aims to empower hotel operators with innovative solutions to optimize their digital strategy and maximize revenue.