GrowthFactor has been a game changer for our real estate decision-making. The team has truly partnered with us to identify the information we need and build it into an extremely intuitive, user-friendly platform. The deal dashboard is a feature I haven’t seen in any other demographic software platform, and it helps us visualize how many sites we’re reviewing and exactly what stage each one is in. The transparency and visibility between teams has been incredible. They’re also constantly updating and expanding the platform, including features we requested—as well as additions we didn’t even realize we needed until we saw them.