
Grove Coach, LLC builds Grove, all-in-one practice management with an AI assistant for coaches. Grove is software, not a coaching service: solo and small-practice coaches (health, wellness, career, grief, life) use it to book sessions and take payment, run intake, keep client notes, and carry the work between sessions with daily check-ins, habit tracking, and session prep that writes itself. Sage, Grove's AI assistant, reads what each client has chosen to share and drafts prep, notes, and follow-ups for the coach to approve; nothing reaches a client unseen. Grove Coach was founded in 2026 by Beth Richardson and is based in the United States. Pricing is flat and public, with a free plan and a 30-day trial with no credit card.