GrassrootsFC is a no-code website builder for football clubs, enabling administrators to create a site by uploading a badge and verifying an email. Brand colors are auto-extracted from the logo, and team pages display coach details, training times, and match info. Player profiles feature photos, positions, stats, and privacy controls requiring parental consent for public visibility. The platform includes a shop for selling merchandise via Stripe, with stock tracking and order alerts. Clubs can post updates and match reports in the news section, while the safeguarding page shares welfare officer details and policies. The admin dashboard centralizes management of products, news, rosters, and communications, with tools for newsletters, match updates, and an events calendar. Features like a photo gallery, document storage, and video embedding enhance functionality. The site operates as a progressive web app, installable on mobile devices, with multi-admin access and tiered subscriptions.