I like that I can feel confident in the claims it makes because it has a lot of data and quantitative facts to back them up.

Goodie is a great product to use. I like the incredible depth of their data. Which when we gamified it and took a deep dive in we were able to immediately identify our gaps and also find out our immediate next steps to win big. Massive Levers. Their product is very navigable to me in how they categorize their screens and it really helps tell a story about us and how we perform.

Our use case is unusual. We needed to know whether the models were drawing on our work when people ask questions in our field, and whether they were representing it accurately when they did. Most tools in this space answer neither. They tell you a number moved.<br><br>Goodie traces the citations back to specific sources, shows how we're being characterised in the answers themselves, and then gives us a prioritised list of what to actually do about it. That last part is the difference. We had a monitoring tool before. Watching a score go up and down told us nothing about what to change.<br><br>It also made clear that most of what feeds the answers about us sits on third party sites rather than our own, which reframed where we put effort entirely.