Goals101 is a Transaction Behavioural Intelligence company that leverages Artificial Intelligence and Machine Learning to accelerate business growth for banks. Its flagship product, the Alpha Platform, is among the fastest-growing big data platforms in the fintech sector. The company's mission is to make banking personalized, automated, and delightful.
Key Features and Functionality:
- End-to-End Customer Solutions: The Alpha Platform addresses various customer engagement challenges, including lead generation, retention, and lifecycle-based interventions.
- Real-Time Data Analytics: Utilizes proprietary ML and AI algorithms to analyze transaction behavior, demographics, and location data, providing banks with actionable insights.
- Intelligent Automation: Combines data-driven insights with automation workflows to ensure personalized, relevant, and real-time customer communication.
- Modular and Flexible Design: Offers a modular solution that can be implemented for multiple use cases, covering every aspect of communication management from sourcing to reporting.
Primary Value and User Solutions:
Goals101 empowers banks to become contextual, real-time, and intelligent across all aspects of the customer journey. By analyzing customer transactions in real-time, the Alpha Platform identifies patterns and trends, enabling banks to offer personalized products and services based on individual preferences. This approach enhances customer engagement, increases spending, and improves key performance indicators such as transaction frequency and wallet share. Additionally, the platform's automation capabilities reduce operational costs and improve the overall customer experience.