I love how user friendly the platform is in. When I first graduated college and landed my first job in fundraising Give By Cell was the first platform I used. It is so user friendly that even the first time user can figure out the ends and outs of the platform. Give by cell is customizable, and you can do just about anything with the platform. You can even create different text codes for different campaigns. I used the platform for a challenge among different class years for a reunion giving campaign. And each class year was able to text their class year to make a donation. I highly recommend give by cell.