All GTM teams want to drive customer decisions with conviction. But understanding customers at scale isn't easy. Gather changes that with its platform which is why I'm so excited to have joined its Advisory Board. Gather runs AI-moderated market research and interviews at scale with real and synthetic buyers, ingests every buyer signal a company already owns, and returns research-grade answers in hours instead of quarters. The platform can autonomously run research-grade brand health tracking, message testing, ICP research, win-loss analysis, pricing studies, and generate resulting creatives including thought leadership, AEO/SEO content, full PR stories, battlecards, and more. Unlike traditional research however, each study, call, and verbatim compounds and tunes a Customer Intelligence Model specific to your brand, so the answers get sharper with every interview and the whole enterprise works from one customer truth. Backed by Anthropic and True Ventures.