Front Row Solutions

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Front Row Solutions is the mobile-first CRM built for field sales teams that need reps to actually log activity from the field — without the typing, the friction, or the 8-minute reports reps avoid in legacy CRMs. Founded in 2010 by Etien D'Hollander after a 30-year career in pharmaceutical sales, Front Row was built to solve the adoption problem that plagues every major CRM. The result: a 90%+ adoption rate among field sales reps, complete sales reports submitted in 60 seconds from any phone, and real-time manager dashboards that give visibility into field activity the moment it happens. Key capabilities: - 60-second mobile sales reporting with voice-to-text and offline mode - Real-time manager dashboards showing pipeline, activity, and territory coverage - Custom activity cards configurable to any sales process - Two-way calendar sync with Outlook and Google - Territory and route intelligence - Two-way sync with major CRMs - HIPAA and GDPR compliant Used by 200+ companies across manufacturing, distribution, medical devices, healthcare, field services, and food & beverage. Built for sales managers who need real visibility — and reps who need a CRM that doesn't slow them down.