The thing I value most is that it's the one tool I've actively chosen to bring with me across three different companies now. Native CRM & MAP integration means form data lands exactly where it needs to with no middleware or sync headaches, and the form-building is flexible enough to handle everything from simple gated content to more complex progressive profiling without needing dev support every time. It genuinely reduces the number of moving parts in the marketing stack, which makes my life in MOPS a lot easier. The team behind it is also responsive and actually understands the marketing ops use case, which you don't always get.

It easily allows us to manage our forms across multiple platforms, and integrates nicely into our marketing automation system. This allows us control over the data points we need in our automation database, and makes it easy for system-wide updates.