It's ease of use to set everything up as a conversion and start testing in minutes. It also helps being able to share that information to less technical clients.

The ability to set up variant test in webflow is great, and I like their automated probability data.

Optibase is really the only tool we've found that allows us to send in custom conversion events — which are necessary for SaaS products because we want to optimize for trial starts and trial conversions, not just button clicks and form fills. The Webflow App makes it easy to create experiments and the data is really clean. It's an essential tool for us to track experiments for our clients.