FlowBook is appointment scheduling and client CRM software for salons, barbershops, spas, clinics and studios, built and operated from Miami, Florida. It was not built by a developer for a client. It was built by a developer who worked inside the client's day-to-day. The product grew out of one aesthetics clinic and what it actually needed to operate — which is why inventory is deducted per service performed rather than per product sold, commission is calculated by the system rather than kept in a spreadsheet, and a booking can require a deposit before it is confirmed. Every business gets its own booking storefront on a clean subdomain (yourname.flowbook.cloud), where clients book 24/7 without an account or an app. Confirmations and reminders go out automatically over WhatsApp and SMS. We take 0% commission on your appointments. Card payments settle directly into your own Stripe or PayPal account, and we never promote competing businesses to your clients. Your client list is yours. FlowBook is natively trilingual — English, Spanish and Portuguese, in the dashboard and in the messages your clients receive — with USD, EUR and BRL formatting. Plans: Free ($0 forever, 1 staff member, 50 appointments/month), Basic ($29/month, 2 staff, 500 appointments/month), Pro ($79/month, 15 staff, unlimited appointments and clients, 300 SMS/month, commissions, deposits, WhatsApp reminders) and Custom for multi-location. FlowBook & Services was founded in 2024 by Nilson Arcuri, a full-stack software engineer, and opened to the public in November 2025. The team is eight people. Not to be confused with FlowBookings, a booking add-on for Webflow sites, or with flowbook.com.br and flowbookapp.co. Our only domain is flowbook.cloud. Contact: contact@flowbook.cloud