Flashpoint.AI is an AI-powered market research platform that helps brands, agencies, and research teams test ideas with real people before they commit budget. It combines two products:
No-code survey software. Researchers describe what they need, and Flash, the platform’s AI assistant, builds and programs the survey with no scripting. Teams can also upload an existing Word questionnaire and turn it into a programmed survey. They can field to built-in panels or their own customers, and clients open results with no license.
Market Experiments. This is a patented method that measures what people do in market, not what they say in a questionnaire. Flash turns each idea into real ads and content and serves them across Meta, Google, and LinkedIn. It then measures impressions, clicks, and engagement from real audiences, including hard-to-reach groups like high-net-worth consumers and B2B decision-makers, with first trends in about 48 hours.
Flashpoint.AI is used for concept testing, message and claim testing, pricing and positioning research, brand research, and consumer insights. It’s built to be open, with no platform lock-in and no license for clients to view results. It’s also connected to how marketing teams already work, so answers arrive in hours, not weeks.