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FitPlum is a customer research and product-market-fit engine built for SaaS founders, PMs, and product teams. We automate the Sean Ellis PMF survey, segment fans vs. at-risk users, map love vs. friction, and deliver clear retention-boosting action steps. Instead of guesswork, you get a data-driven view of product-market fit and where to focus next. Used by early-stage startups and scaling SaaS teams to reduce churn, increase retention, and unlock word-of-mouth growth.