Fitanalytics is a technology company that specializes in providing size recommendation solutions to the fashion and apparel industry. Their innovative service aims to help online clothing retailers and brands significantly reduce the high costs associated with returns while increasing consumer satisfaction by assisting shoppers in finding the right fit the first time they order. Fitanalytics leverages sophisticated machine learning algorithms to analyze various data points related to body dimensions and garment specifications, effectively matching customers with the best fitting clothing items based on their entered measurements and preferences.