Magpie

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Magpie is a local influencer marketing platform built for the businesses the creator economy left out. A cafe, salon, gym or shop cannot use a million followers scattered across the country. It needs the people its own neighbors already listen to. On Magpie, a business browses creators in its city the way a shopper browses products, with one number first: the share of a creator's followers who live in that city. Follower count is the small print, not the headline. The business offers a comped visit — a meal, a service, an experience — or pays the creator's own listed rate. The creator posts within 48 hours, and every post carries the creator's code, so the business can count how many customers the post brought in. Any local creator with at least 500 followers across their platforms can join. Creators keep 97% of their rate. Magpie is operated by Extra Medium LLC and is forming founding rosters city by city.