Expert SEO

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Expert SEO builds websites and search strategies for law firms. We connect distinctive legal website design with technical SEO, local search, practice-area content, authority development and AI search visibility. Our work starts with a private Growth Plan: a review of the firm’s market, search competition, website gaps, local visibility and a practical 12-month roadmap. Roger Aguiar, founder of Expert SEO, reviews the strategy and major decisions. Services include law firm website design, technical and on-page SEO, Google Business Profile management, legal citations, practice-area pages and supporting content, and AI visibility work. Scope reflects each firm’s offices, practice areas, languages and competitive conditions. Clients retain ownership of their website, content, accounts and data. The client workspace documents completed work and upcoming decisions. Programs include regular performance reviews, with one firm per practice area, per metro.