Easy-on-the-eyes, user-friendly, the ability to customize the info/booth tabs, cloning, adding unlimited users (for premium services) with different viewer preferences, I can go on and on... Oh, and great customer service, too, even during the Beta stage which speaks volumes of the company!

- Google calendar syncing because it eliminates that extra step - The Budgeting and ROI feature is KEY to see how much you’re spending and truly if you’re getting a return on the investment - Annual Budgets feature because it is helping us to plan for next year’s events - The Staff & their travel tabs are incredibly important to communicating who is attending and reflecting their flight and hotel information - The shipments tab is AWESOME! Tracking shipping for trade shows can be one of the most challenging obstacles in this industry. Everyone who is involved in the conference has access to all data real-time, including tracking numbers and expected shipping dates. - The Playbook! Absolutely brilliant!