ETRADE is a financial services company that provides an online brokerage platform for individual investors and traders. The company offers a comprehensive suite of investment products, including stocks, options, futures, mutual funds, ETFs, and bonds. ETRADE's platform is designed to cater to a wide range of users from beginners to advanced traders, providing a variety of tools, research resources, and educational materials to help customers make informed investment decisions. The company also offers a mobile app for convenient trading on the go. ETRADE is known for its user-friendly interface, competitive pricing, and innovative trading technology. It is a subsidiary of Morgan Stanley, following an acquisition completed in 2020.