It's the pick up and play nature. Unlike other, similar, software you just pick your canvas, pick the tool, brush and let rip. It's my go to software when I want to relax and just create without the software getting in the way. As of typing a new fashion project is getting underway and this is my daily driver when it comes to putting together the initial sketches and some of the more refined designs and colour sets. The range of natural media is great and with the Pro version being able to mix colours as you would on a physical palette only goes to enhance the experience. Easy to install and run, activation is reliable, I haven't had any issues and I've been using it since the 0.75 beta version, bought solely on the strength of the Watercolour engine which has only gotten better. I haven't had to contact Customer support in my own personal use, however we implemented version 3 at work as a network version and the customer support was great. As it supports .psd files loading in files from Photoshop (and visa versa) means cross software use is about as good as you'd want.

It is an application that allows intuitive work while offering the possibility of creating advanced resources in a personalized way, ideal for all types of visual artists.

The authenticity of it. How well it mimics the real mediums. Especially love the water draining down in the watercolor brushes, the impasto of oil brushes, and my most favourite - the metallic brushes. Bought the new upgrade for the symmetry tool. All in all a really good software.