EYE2

2 reviews

EYE2 is a digital solution for FMCG/CPG suppliers and distributors to align their fundamentals strategies with their retail execution. Trusted by multinationals in 12 countries to date, EYE2’s fully-localized capabilities and its referenceable multi-lingual support team address user resistance to change and cultural barriers. EYE2 boasts a comprehensive set of KPIs for full visibility and control at each point of sale, including on Primary Display, Secondary Display, Availability, Pricing, Freshness, Ageing, Backroom, Leaflet, and more. EYE2 compares your performance against both competition and targets across all KPIs. This empowers you with KPI-driven dashboards to immediately identify actionable insights for retail execution excellence.

EYECE

0 reviews

EYECE is a digital solution for FMCG/CPG suppliers and distributors to build their sales and commercial investment budgets, and then track actual sales and spending performance. In-Market Sales: - Plan sales budgets and forecasts then monitor against actual performance - Manage promotions and view resulting ROI - Leverage comprehensive KPIs including promotion weights, depths, costs, margins, and more - Compare against industry standards and historical performance Commercial Investments: - Build Trade Promotion calendars by planning your commercial investments - Track trade spending versus budget - Automatically issue Fact Sheets to align spending with Suppliers and Finance - Monitor performance of promotions and investments versus sales Correlate Sales With a Library of KPIs: Identify predictable relationships between sales and factors such as promotion weight and depth, consumer and trade investments, the release of new products and innovations, market, shelf, and off-shelf shares, product availability on the shelf, and more.