The Discovery experience is clean and practical. Being able to search with keywords like “beauty makeup skincare,” apply category filters (Beauty / Fashion / Skincare), and immediately see creator cards with follower growth percentages, top audience breakdown (e.g. US 65% • 18-24), location, and last-active timestamps makes shortlisting much faster than jumping between platforms. The Favorites and Discarded toggles are especially useful when we’re evaluating large lists for multiple campaigns at once.

The Discovery workspace is clear and practical. Being able to filter by platform (we focus on Instagram and TikTok), sort by followers, and immediately see audience location breakdowns, last-active status, and AI brand-fit scores in clean cards has made talent evaluation much faster. For a lean team this level of structured visibility is valuable.

We can see which creators drive actual downstream results and adjust live campaigns accordingly. Budget reallocation decisions feel more evidence-based than before.