Emhance tells you how players feel — not just what they do. Traditional analytics show you when players quit. They rarely explain why. Players leave for emotional reasons — frustration, confusion, disengagement — that happen before they churn, and that talk-aloud tests and surveys can't reliably capture. We collect eye-tracking and facial coding data from players in their own environment, decoding subconscious signals across FTUE, pacing, ASO, and ad creatives. Because players are behaving naturally rather than performing for a researcher, the data reflects what they actually experienced — not what they remembered or chose to report. The result: 7% improvement in D1 retention, 30% reduction in ad spend, 10% increase in CVR — for teams that previously had to guess. Official Google Partner for game playtesting. Trusted by Mytona, Voodoo, Nexters, and more. If you're seeing players leave and you're not sure why, that's where we start.