Ellis Smith is not specifically described in the background information. If Ellis Smith is linked to the website provided, it would be helpful to have more context or clarification on the relationship or the role Ellis Smith plays at http://www.logojeeves.com. If the intention is to describe the services of LogoJeeves found at the provided website, typically, LogoJeeves is a design firm specializing in custom logo design and corporate branding services. They offer a range of creative solutions designed to help businesses establish and enhance their visual identity through innovative design strategies and professional craftsmanship.