Element Human

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Measure Creator Marketing Success *No magic spells or mystical proxy metrics required. A sophisticatedly simple measure to predict campaign impact, revealing a campaign's full funnel impact. Stopping Power measures the content's ability to capture attention in the feed. Capturing attention leads to increased brand awareness. Staying Power measures the content's ability to create an enduring emotional association with the brand. Capturing memory leads to increased purchase intent. Compare creators, creatives, platforms, content types, and brands. Rank them vs. the Element Human Benchmarks. Craft the story in the way only you can. Delivered at the speed of modern marketing. Wait for hours, not weeks, to digest, diagnose, and decide. Claimed behavior alone doesn't correlate with actual behavior. Only 1.2% of campaign impact is visible using proxy engagement metrics and linear attribution. Make what's valuable, easily available. Measure once, cut once.