EKIMETRICS

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Ekimetrics is a global leader in data science and AI-powered solutions, dedicated to enhancing sustainable business performance. Since 2006, the company has pioneered the application of AI and advanced data science to unified marketing measurement, holistic business optimization, and sustainability objectives. With over 400 data experts across offices in Paris, London, New York, Hong Kong, and Shanghai, Ekimetrics has successfully completed more than 1,000 data science projects in over 50 countries, generating over €1 billion in profit for clients. Key Features and Functionality: - One.Vision Platform: An end-to-end Marketing Mix Modeling platform that provides a comprehensive 360° view of marketing and commercial performance. It includes three core modules: - Data Module: Ensures efficient data integration from multiple sources, offering a complete workflow from data preparation to automated model updates. - Modeling Module: Enables rapid model development using robust algorithms, allowing teams to measure and analyze both short-term and long-term impacts of various performance drivers. - Insights & Optimization Module: Bridges the gap between insights, forecasting, optimization, and scenario planning, providing strategic recommendations and customized action plans. - Customer Analytics Solutions: Focuses on placing the customer at the center of strategy by leveraging data science to enhance customer knowledge, optimize decision-making, and align tactical activation with brand promises. - Generative AI Applications: Integrates AI and Generative AI solutions into critical business workflows, ensuring alignment with strategic goals and enhancing operational efficiency. Primary Value and User Solutions: Ekimetrics empowers organizations to harness their data effectively, enabling data-driven decision-making that aligns with both financial objectives and sustainability goals. By providing scalable and integrated AI solutions, Ekimetrics helps businesses optimize marketing strategies, improve customer engagement, and achieve sustainable growth. Their commitment to responsible AI practices ensures ethical and transparent deployment of AI technologies, fostering trust and long-term value for clients.