Effi is an Australian-based technology company that specializes in providing innovative solutions for mortgage brokers. Their platform is designed to streamline the mortgage brokering process by integrating a variety of tools and features that enhance efficiency and productivity. Effi offers a customer relationship management (CRM) system tailored for the mortgage industry, facilitating better communication and management of client relationships. Additionally, their platform includes tools for loan comparisons, automated workflows, and comprehensive analytics to support decision-making. By leveraging cutting-edge technology, Effi aims to empower mortgage brokers with the resources they need to navigate the lending landscape more effectively.