eesii is a programmatic print platform developed by Bertelsmann Marketing Services, designed to automate and optimize personalized, trigger-based direct mail campaigns. By integrating seamlessly with existing marketing automation suites or functioning as a standalone solution, eesii enables businesses to deliver timely, customized direct mail communications that complement digital marketing efforts. This approach enhances customer engagement and increases conversion rates by bridging the gap between online and offline marketing channels.
Key Features and Functionality:
- Seamless Integration: Easily connects with marketing automation platforms like Salesforce, DYMATRIX, and Emarsys, or operates independently for businesses without such systems.
- Automated Processes: Streamlines the entire direct mail workflow, including print data verification, address validation, postage optimization, and real-time softproof generation, reducing manual effort and errors.
- Highly Personalized Direct Mails: Offers extensive customization options, allowing for 1:1 personalization of text, images, and coupon codes to create relevant and engaging content for each recipient.
- Diverse Product Portfolio: Provides a variety of print formats, including postcards, self-mailers, and mini catalogs, catering to different marketing needs and preferences.
- Advanced Campaign Management: Supports various campaign types such as standard, A/B testing, and variant campaigns, enabling marketers to test, learn, and scale their strategies effectively.
- Trigger-Based Automation: Allows for the definition of automated sending intervals and maximum quantities, ensuring timely delivery aligned with customer behaviors and budget constraints.
Primary Value and User Solutions:
eesii addresses the challenge of integrating direct mail into modern, data-driven marketing strategies by providing a platform that combines the tactile impact of physical mail with the efficiency and personalization of digital channels. It enables businesses to:
- Enhance Customer Engagement: Deliver personalized, relevant content that captures attention and fosters a deeper connection with the brand.
- Increase Conversion Rates: Utilize timely, trigger-based mailings to encourage desired customer actions, such as completing a purchase or re-engaging with the brand.
- Optimize Marketing Efforts: Automate and streamline direct mail processes, reducing manual labor, minimizing errors, and ensuring cost-effective campaign execution.
- Achieve Cross-Channel Synergy: Integrate direct mail seamlessly with digital marketing channels to create a cohesive and effective customer journey.
By leveraging eesii, businesses can transform their direct mail campaigns into dynamic, data-driven components of their overall marketing strategy, resulting in improved customer relationships and measurable business outcomes.
